How to Play Gonzo’s Quest Slot Machin

Every serious slots player at some point goes on a surfing pilgrimage to find the online slots with highest payout. More often than not they are disappointed or find an inaccurate, incomplete, or outdated list sponsored by a casino that just happens to have all the slots mentioned. Unfortunately we can’t promise you a definitive list of the online slots with highest payout either, but what we can do is tell you how to get the most from the slot games you already enjoy. 메이저놀이터

Different slots games offer different line options. In a live casino you’ll have to travel to get from a single to a multi-line machine, and the actual slot machines will offer much fewer lines than the video slots. Online all it takes to switch machines is a quick visit to the casino’s main slots page, making it easy for you to sample the many different types of slots games. Which of these game types pays better? It varies on a game by game basis, and with each type you’re sure to find generously high payout percentages as well as pathetically low ones. That said, if you’ve already selected your preferred slot game there are still ways that you can ensure you’re getting the most from it.

If you happen to find online slots with highest payout, don’t waste them by playing the lines incorrectly. For example, traditional slots that offer only a single pay line reserve their highest payout for players betting max credits. While other combination pays will be multiplied by the number of credits in play, the significantly larger jackpot is only accessible by betting max.

On multi-line machines on the other hand, you’ll rarely be rewarded for betting max. Instead, the best way to increase your odds of winning is to play every line. That said, read the bonus information before you bet-some bonuses require a minimum bet (not always the maximum one though) to activate a combination. If you can’t afford to play all the lines PLUS the minimum per line, then consider changing your betting denomination.

In regards to payout percentages, the online slots with highest payout percentages tend to be those with paytables that are generous from the bottom up. Some games draw players by promising a huge top prize, but often the rest of the paytable suffers. If you’re hoping to spend long sessions at the slots, then look for a paytable that’s consistent all the way through. We have a feeling that even if you DO get lucky and hit the smaller jackpot, you’ll still be happy to have it. And if you DON’T hit the jackpot you can at least rest assured that you’re likely to hit something else, whereas the lower paying machines mentioned above will eat your money faster.

If all else fails and you want to put a real number on a game you’re considering, try e-mailing the casino’s support department. While they may not always advertise their payout percentages, they’re required to track them for every machine.

The Workings of the Typical Internet Casino Explored

It is said that – going by current statistics – we have more people playing casino games over the Internet than in brick and mortar casinos. This is remarkable, because less than ten years ago, the Internet casino concept was still at its infancy – an idea whose feasibility was still a subject of debate. Few of us could foresee a day when Internet-based casinos would threaten the very existence of traditional brick and mortar casinos. But that is exactly what has happened; in a situation where many traditional brick and mortar stores are forced to downsize, or otherwise adapt to the new serious challenge, actually threat, which is the Internet casino. 우리카지노

In order to understand how this phenomenal success of the Internet-based casino has come to be, it would be a good idea to explore the workings of such online casinos, as they are more popularly known.

And as it turns out, the online casino works along the same lines as the traditional brick and mortar casino, with the only difference being that it is based on the Internet (so that the players actually play the various games on their computers, through their Internet connections).

As with any other type of casino, most of the games played in the Internet casino are, more or less, betting games. These are games of chance to a certain degree, with the degree to which success depends on luck varying from game to game – so that in a game like online bingo, success is almost entirely a matter of luck; whereas in a game like online poker, success seems to be more a matter of strategy than a matter of luck. The typical Internet casino online will tend to have a number of games on offer, with what can be termed as the top Internet casino normally offering pretty much what one would expect in a top, traditional brick and mortar casino.

In most of the games offered in online casinos, the participants get to play against one another. There are of course those games where one gets to bet against the ‘house’ but those where people play against one another seem to be the most popular. The greatest advantage of the Internet casino online comes up when we look at the these games where players get to play against one another where, as it turns out, people from entirely different parts of the world can get to play together in real time. Thanks to the many things the Internet has made possible, this no longer seems like a big deal. But for those of us who were there before the coming of these technologies, such things are simply amazing. This bring together of people from different parts of the world – and also makes it possible for people who would most definitely never have gotten to play together, in the traditional order of things, to do so.

Starting to play in a typical Internet casino is quite easy, in fact easier, than getting to play in a traditional brick and mortar casino. The first step in this direction is usually to identify one such casino where one can play. Most people conduct Internet searches, on terms such as ‘top Internet casino,’ ‘best Internet casino’ or simply ‘Internet casino’ in their search for a nice casino at which to register and start playing. Most people, it would seem, identify the top Internet casino establishments at which to play through Internet search results, or through referrals by friends.

Having identified the Internet casino at which to be playing, the next step is usually to register with it. This is usually an easy process of filling a simple form (which typically completely un-intrusive). At this stage, no money is actually required from you – just basic details, which can be useful in sending prize money should one come to earn something, which is naturally what everyone joining a casino hopes for.

It is after registration that the typical online casino will require for you to load some money into your playing account in order to start playing. Some establishments will, however, load the first sum of money into your: to give you something that is akin to a ‘free sampling’ of their offerings, after whose exhaustion – and if you like what you got – you can proceed to add money into the account. The aforementioned strategy is usually accomplished through what are termed as a ‘no deposit casino bonus’, like where a casino offering poker and bingo gives what is termed as ‘no deposit poker bonus’ or ‘no deposit bingo bonus’.

Gambling at Online Casinos

The online gaming world is full of slots. It would take hours to name and describe them all. Nevertheless, there are a number of tips, strategies and facts regarding the way in which you can play slots profitably.

I intend to go through the most important slot strategy concepts in the subsequent article.

Stick to your budget

Choose a suitable slot that fits within your bank roll/budget. The higher the bets you make, in comparison to your budget, the sooner you will be out of money. So if you have £100 to spend within one session, stick to the lowly slots with minimal spin costs. Whereas if you have £100,000 to spend play the high roller slots which cost a lot more to spin.

Betting the maximum amount possible 바카라사이트

When you have figured out a betting level that suits your budget, go one level lower, and get into the habit of always making maximum bets. Instead of betting £1, bet the maximum number of quarters possible. More often than not, there is very little difference between these two slots strategies, but to qualify for the really high payouts, you must bet the maximum amount possible. Generally speaking, you have slightly better odds if you bet the maximum amount they allow.

Read any information given regarding the slot and make sure you understand the payout schedule. Some slots have an auto-spin feature that lets you play spin after spin without the need to watch; if this option is available by all means use it, if you are playing solely for monetary gain. Playing slot is not a career choice, but instead a recreational and fun game which can earn you money in the process. But where’s the fun in having a computer wasting your money while you wash the dishes?

Seeing all the angles

It’s essential to understand the concept of pay lines. This is an important part of both live and online slots strategy. Some slots have as many as 25 pay lines. It’s crucial to know that in cases like this, it is not enough to just play the max amount. If you play the maximum amount on one pay line out of 5, you won’t win the largest payout or the progressive jackpot. To hit the biggest payouts possible, you must play not only max amount but also the max pay lines. Obviously, this will cost more, but the rewards are far greater.

Slots and bonus rounds

Consider utilising the bonus rounds offered by the slots. They are in effect a game in their own right where you gamble with some or all the credits you have won while playing the regular spin slots. It’s a bet that often pays even money, which makes it the best bet available to you while playing an online slot. However, while it gives you a decent chance of winning more credits, it also means there is a possibility of losing the credits you have just won.

How To Get Your Story to Show Up in Google News

Before we talk about how to get your business story into Google news, we ought to talk about why. It is obvious, of course, that you want your business story in the news.

But why Google news in particular?

Well, first, if your business has been attempting to increase its exposure in organic Google web search or even Google shopping, a few more simple steps can get increase how much publicity you’ll receive, in an area where your competitors can’t easily follow you.

Since you’re already creating written articles, you might as Lchilltopnews well get more than one benefit from them. You can create once, and profit in several ways.

Google News is a reliable, repeatable source of visitors, and they will usually arrive faster, while you wait for things like Google organic search results to kick in.

Second, reading news is one of the leading reasons why people log on to the internet each day. 85% of Americans over the age of 18 use the web, according to Pew Internet Research. 78% of those web users have arrived here to read news.

We used to read the newspaper. Now we scan news websites, headlines we find on Twitter or Facebook, and subscribe via email to industry news.

Since the main reason the majority of people come online for is to use search engines like Google, you may be tempted to simply target Google organic search and be done with it.

However, consider this: if you can find places to get more customer eyes on your message – usually much faster than your desired keyword ranking – wouldn’t the extra sales and leads be worth your while?

How Does Your Business Story End Up in Google News Results?

There are three great methods. The first method, is by having a press release accepted to one of the 50,000 publishers sharing the 6 billion monthly clicks which Google News reserves exclusively for them. (That doesn’t include additional organic search traffic.)

For a small fee, there are many press release distribution services that will do this for you, for anywhere from $25 to $200 each time. You can also often find smaller publications that accept free or low cost press releases.

If you wanted to do this every day, it could add up to quite a bit of money. However, this isn’t a bad technique to test the market with and repeat, say, once a week.

There’s an easier, faster way.

My favorite way to get published in Google news is having my article accepted by a publication that is already in Google News. They are commonly referred to as Google news publishers.

You don’t have to be a marketing genius to understand the benefits of being published in a prominent publication with a byline that points back to your site, versus the amount of money you’d have to spend in advertising to get that same level of exposure.

It’s a little more difficult to get into Google News this way because you may need to be approved by an editorial staff in order to be published. Those publications may ask for exclusive first-time rights to your article or original content. If you’re not a writer, or aren’t employing someone full time to write original content, that can be a hurdle.

Acceptance is also not guaranteed. You can see this as a disadvantage, or embrace the fact that it will make it harder for competitors to mimic your marketing and steal your thunder.

You might be thinking “but who wants to read a story about my timeshare company or pet furniture manufacturer.”

And you’d be right – they don’t. It’s critical for this method for you to find out what the people you want to end up at your site want to read, and write for them in the area that is related to your product or service.

This can work for any industry – Google News publisher sites focus on everything from business travel to pet health. And if your niche is so small that you can’t quite nail it, there are many publications that are publishing about your local area. To overcome this, you’d simply localize your story – remember, these articles can still come up in web or news searches with your keyword.

Failing that, there’s a third method.

It can take many tries and cost quite a bit of money. But there’s a third way into Google News that, if you succeed, can bring you benefits for years to come. Simply create a news site yourself, and get it accepted into Google News.

Brand journalism is a growing trend. Why not get ahead of the trend and become not make news, but be the media yourself?

If that doesn’t convince you, what about a share of the 6 billion+ clicks set aside for Google news publishers? Each site probably doesn’t get equal exposure. But the possibility of 40,000 to 120,000 extra visitors a month is reason enough to make the attempt if you meet all the other criteria.

The Google News publisher guidelines are strict and sites are often rejected, which makes this a plan for the long term. So run the numbers for your business and see if the return would be worth it.

In the meantime, attempt the other methods. They can help you get into Google’s news database, often quicker than you can get results from search engine optimization of your own site.

Even under the circumstances where the risk and expense may be a bit higher, so are the rewards and profit potential.

Rival Casinos, and The Story Behind The No Deposit Bonus

Online casinos have gained huge popularity and there are millions of people who just to join this gamble world. The most intriguing part about these online games is that you can play the games and maintain your anonymity. Besides this there are many factors which have contributed to the popularity of these casinos online.

The choices are numerous…

The idea of online casinos fascinates people because they don’t feel limited by the availability of online casinos. There is a huge variety of casinos online on the internet where people can play and win at the convenience of their own homes. This is not the same when you want to go out in the real casino because the choices are limited. Generally all the online casinos on the internet offer more than 60 games which you can play and try your luck as many times you want.

Is it risky to play online casino? 메이저사이트

There are many people who are offset by the idea of playing casino because of the fees associated with it. They do not feel comfortable in paying over the internet due to valid security concerns. But this is not the case with reputable and most famous online casinos. There is a huge list of players who go to these casinos everyday and feel safe to pay the fees. There are certain websites which also offer initial sum of either $500 to $1000 as a bonus so that you can start off playing without paying. To distinguish a secured online casino is easy. All these factors have made casinos the regular destination of many people.

The nice and safe casino online would always do multiple crosscheck before giving you the permission to play online. Some of the top and famous online casinos where you can try your luck today are Cherry Red Casino, Lucky 18 Casino, Bodog life Casino, and Club USA Casino. Sun Palace Casino etc, it is better to take some time and then decide which online casino to choose. It is recommended to select the one which offers the game of your choice. This way you would be able to enjoy your online time even more.

No interruptions please

Online casinos are fun places because you have no one interrupting you from time to time. In real casinos there are waitresses asking you to have some drinks etc. so move on and play games as much as you want without any knockings.

Is it time yet?

Many people love the idea of online poker and casino games because they can play them anytime they want. There is no time they have to stop and think before clicking the button on the internet. So even if they have some time before doing another task, just to ease their minds, they log on to the internet and relax themselves by playing some games.

Sports Betting Champ Results Game by Game

MY OVERALL RECORD 19-0

I’ve only had the opportunity of betting with John Morrison’s Sports Betting Champ system since March 2009 and I’ve made 19 bets so far.

I bought the system at a somewhat bad time because it was the very end of the NBA betting season, and before the MLB season started, so I had to wait for a long time to make any bets. I wish I would have found this opportunity sooner, because the NBA season was UNDEFEATED at 79 wins and no losses!

I have made 2 bets for the NBA and 17 bets so far with the MLB season. Here are my results thus far:

MY NBA RESULTS

3/26 Los Angeles Lakers vs. Detroit Pistons

Even though I love the Pistons, I was advised to bet on the Lakers to win the game, and of course they did and I won the bet.

6/09 Los Angeles Lakers vs. Orlando Magic

It was Game 3 of the NBA Finals and even though the Magic shot above 62% for the game, and 75% in the first half, they barely squeaked by with a win 108-104. I really thought Kobe would be his usual self and pull it out with a win at the end, but he missed some free throws towards the end and the Magic went on to win the game, for their first win of the series, as well as in franchise history. Boy am I glad that I’m using the Sports Betting Champ! Another win for me. 메이저놀이터

MY MLB RESULTS

5/1 Seattle Mariners vs. Oakland Athletics

I was told to bet on the Athletics in this game at +1.5 and I’m glad I did because even though the A’s were ahead most of the game, the Mariners came back at the end and won the game in the 9th inning by one run 8-7. I of course, won this bet.

5/21 Texas Rangers vs. Detroit Tigers

The Rangers were the underdog at +1.5 in this game and they ended up losing by 1 run. The Rangers trailed the whole game pretty much, until the 8th inning when they tied up at 3-3. The Tigers went on to win in the ninth by a score of 4-3. I won another one.

5/25 Florida Marlins vs. Philadelphia Phillies

I really thought the Phillies would win this game because they seem to be the better team, however I was advised to bet on the Marlins +1.5 and the Marlins won 5-3, even though Ryan Howard hit two homers. One more win for me.

5/25 St. Louis Cardinals vs. Milwaukee Brewers

This game was a pitchers duel between the Cardinals Chris Carpenter and the Brewers Yovani Gallardo. There was no score after 9 innings, so it went into extras. In the 10th inning, a error by the Cardinals came back to haunt them when the Brewers Bill Hall drove in the winning run, making the final score 1-0. I was told to bet on the Cardinals +1.5, and since they lost by 1 run, I still won the bet.

Why Play Monopoly Slots

No more than five years ago the only way a person could play slots was to get in a car and drive to a casino. Sure, there might have been a slots machine in a bar down the street but you certainly wouldn’t be able to find the selection that you can find in a casino, and for any real slots player it’s all about selection and variety. But for a lot of people the only way to get to a casino is to drive for hours, not every city has a casino after all, and in some areas slot machines aren’t allowed anywhere else. 안전놀이터

When the internet came along it was obvious to all of us slots players that the ability to use it to provide slots to people at home was definitely going to eventually happen. It just couldn’t happen quickly enough. Luckily, it wasn’t long before the first online casino started showing up, and slots fans were able to spin the reels right in front of their computers.

This online slots revolution changed the slots world in a couple key ways. First, people saved a lot of money. Not having to get in the car and drive to a casino meant that slots players didn’t have to spend money on gas. What’s more players didn’t have to spend money on casino food. The cash that slots goers were able to save from driving and restaurant food spending was now available for reinvestment into the reels. This meant being able to play longer. And playing longer means more chances to win.

The other thing that changed was that players were now able to try many more kinds of slots in a shorter period of time. This gave slots players the opportunity to improve their slots skills over a wider range of machines which also eventually led to more winnings.

The bottom line is that online slots gave slots players the chance to play more and improve their skills, which led to more winnings. Today, online slots players are winning more often and consistently winning bigger pots. Being able to play anytime anywhere, and in the comfort of your own home is also an advantage of online slots that has really changed the slots world. Not all slots players enjoy the atmosphere of a casino, yes it’s exciting but if you like to play a lot of slots, spending all those hours in a casino can be a little stressful. Playing slots online in the comfort of your home means you can focus more on developing your skills. Online slots meant more winnings for more players and that was a good thing.

How to Win at Slot Machines

Casinos have been places of fun and excitement ever since they first opened their doors hundreds of years ago.

The thrill of the games of chance and the appeal of the enormous jackpot prizes, attract millions to the gambling capitals of the world every month. 토토사이트

Since the creation of the Internet, online casinos offering online casino games have known incredible growth and have become just as important as their land based counterparts.

There are many different types of online casino games to choose from, each of them with their own characteristics and exciting elements of luck and sometimes skill and strategy.

With the necessary practice, some casino games can even be played professionally.

There are three types of online casino games:

1. Table Games
2. Electronic Gaming Machines
3. Random Number Games

Table Games

Table games usually are played with cards or are based around dice. Well known examples of Table games are: Poker, Blackjack, Craps, Baccarat and SicBo.

While there are strategies which could allegedly enhance your winning odds ever so slightly in pure chance games like SicBo and Craps (dice games) and Baccarat (card game), it is a fact that these games are entirely based on luck.

On the other hand, practice, study and some good strategies can seriously enhance your Poker and Blackjack skills and game, and increase your winning odds in these popular card games.

Electronic Gaming Machines

In western casinos there are two types of Electronic Gaming Machines which you can find in almost any online and land based casino: slot machines and video poker games.

The slot machines are the most popular games in casinos throughout the world and online alike. They are easy to understand, incredibly fun to play, and for players visiting a land based casino, the machines are less intimating to engage with than the dealer and other players at the actual casino tables.

Video Poker games are based on a five-card draw poker game, and are (in land based casinos) played on a computerized console (resembling a TV-screen).

Winning on the Slots is solely based on luck, but in a Video Poker game you can compute the probability of winning, based on the cards you’ve been dealt from a simulated deck of cards, and with the option to choose which card to hold, there is a certain element of skill in the game, which makes it even more fun.

Random Number Games

As their name clearly reveals, Random Number Games are based upon the selection of random numbers, either from a computerized random number generator or from other gaming equipment, and are played at a table or online (e.g. Roulette), or on a console, online or through purchase of paper tickets or cards (e.g. Keno and Bingo).

While there are roulette strategies out there which may indeed help you win, in practice they are extremely risky and your losses are likely to far outweigh your winnings. So it’s best to have luck on your side at the roulette table.

Breaking News On the Web and TV

Whenever we hear the term “Breaking News” a sense of urgency hits our brain. Suddenly we start paying more attention. This is nothing unusual for the human brain. Our brain responds to unusual things or events at a faster pace than it does to normal events. The visual and print Gossip lanka media tries to make the best out of these two words mainly to catch the attention of the viewers.

One of the prime sources of such news is the TV channels. TV channels are the leading visual medium to announce such news from time to time. Mostly, these news stories appear on a scroll when the news is not being telecast. During the news hour, alongside the scroll the news telecast as breaking news is also given more time and detailed reporting. But, some TV channels exaggerate the importance of a story and covers lesser important stories as the breaking news. At times when there is nothing special to broadcast, some TV channels broadcasts the general events or stories as breaking news just to grab the attention of the viewers. The strategy may work for them in the short run but in the long run it’s almost certain that they are going to lose viewership. This will happen as they are cheating with their viewers by covering lesser important events labeled as breaking news.

There are also a lot of websites online that offer such news. But, can you trust the authenticity of the news stories provided by these sites? Surely, you can’t trust them all. Only the reputed websites offer real and informative stories. So, you need to know the characteristics of a reputed news site in order to get informative news. There are also websites that may offer real and informative stories but are not good in terms of choosing the right story to cover as the breaking news. These websites consider almost any story as the breaking news and thus confuses the visitors. At one point, it turns out to be a daunting task for the website to catch the attention of the visitors towards important news stories. This happens when the visitors think that they are being cheated and offered general news in an exaggerated manner. In this way, websites loses visitors.

So, both the television channels and the websites need to be sensible in terms of broadcasting news. They should not misinterpret the gravity of news stories and confuse the visitors. In spite, these news sources should concentrate on conveying informative news and term only the significant stories as “Breaking News”. If the media acts professionally then the ultimate goal of conveying information to the mass people can be achieved.

 

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).

Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and email. You probably think that I’ve got news releases failing on me day in and day out.

Actually, I don’t. The news releases I write and send out for people do Gossip lanka news quite well. My clients are quite happy with me because they are successful with their outreach efforts.

It’s the draft news releases that people send to me that are my problem.

Fixing the problems I see in the news releases people send me takes forever. It is also very painful.

I’ve seen a lot of news release failure over the years, and I now know what the key problems look like and how to fix them.

My plight as a publicist is that I spend a lot of time educating my clients trying to get them to understand the psychology of dealing with the media.

The rubber meets the road in the news release because this single sheet of paper is the key nexus for all communications with the media. The importance of the copy on a news release cannot be overstated. It has to be free of negative issues or factors that will reduce or eliminate media interest and response. One fatal error and it’s all over.

So identifying the problems and revising the news releases is crucial. I spend a tremendous amount of time and effort trying to avoid sending out news releases with problems still in them.

The issue is that when people send me news releases, it often takes a long, long time to identify and communicate the problems, and then more time again to explain and negotiate all the word changes with the clients, and more time still to finalize the news release and have it ready and approved for transmittal.

Honestly – it can be very painful for all involved. I’m quite brutal on my clients, since their success is all that matters. I don’t pull any punches. My comment process can bruise a lot of highly inflated egos of some otherwise very accomplished people, on the way to a problem free news release that maximizes the chances of success when finally sent. Lots of people think they can write a news release. Very few of them can do it very well.

They simply haven’t followed the media response to enough news releases to learn the errors that are made when they write news releases. They haven’t yet learned what the mistakes are, so there is no learning from continuous improvement.

This is where the blood, sweat and tears of the copywriting business is truly found. It gets even tougher when another professional publicist wrote the news release for the client. Now the client is getting opposing advice from two professionals. One says “Make it Hot” and the other says “Cool it”. What’s a publicist to do?

So my motivations for doing this article are really quite selfish. I want to spend less time doing this. My life will be significantly improved if my clients send me news releases that take less time and energy to fix. Very simply, for each and every news release that comes in and doesn’t have these problems, I’ll free myself to spend more time doing things that are more profitable for my clients and me.

The issues listed here have all been identified as reasons for the failure of a news release. This is based on over 20 years of experience in dealing with the aftermath – the actual number and quality of responses generated from the transmittal of a news release.

So here are the most common reasons why news releases fail:

1. You wrote an advertisement. It’s not a news release at all. It sells product. It fails to offer solid news of real tangible interest, value-added information, education or entertainment.

2. You wrote for a minority, not for a majority of people in the audience. You simply won’t compete with other news releases that clearly are written for a larger demographic of the media audience.

3. You are the center of attention, not the media audience. You focus on your business and your marketing, instead of things the editor and his or her audience will be interested in.

4. You forgot to put the five W’s up front. (WHO, WHAT, WHERE, WHEN and WHY THE AUDIENCE WILL BE INTERESTED). You didn’t clearly and succinctly tell the media why the audience would be interested in this.

5. You are too wordy and text dense. You focused on details and minutia, instead of the most important ideas, issues, factors, facts, and news angles. You fail to address the real significant impacts your story has on people.

6. You place too much information on one page – the one page news release has a font size so small an editor needs a magnifying glass to read it.

7. You included corporate logos and other non-persuasive low value added graphics that distract the editor from your key message. You may have also used an unusual fancy font or a file format that turns to gobbledygook when it goes through a fax machine.

8. You wrote a personally biased article for the media to publish, instead of pitching the idea to the media and the objective reasons why the media audience will be interested.

9. You wrote about features and facts, and forgot to explain what it means to real people. Tell a story about real people. Add in real life human interest.

10. You wrote about how your news ties in to someone else’s fame and glory. Forget it. Never stand in the shadow of someone else. Make your own light. Tell your own story.

11. Your news release responds to something that just happened. You’re too late. You’re behind the eight ball. Forget it. Get out in front of the news.

12. You included too much hype, self-laudatory praise, pithy quotes, useless testimonials, jargon or gobbledygook. Get rid of it.

13. You may have also identified prior media coverage, which indicates it’s no longer a new issue. Get rid of it. Let each news release stand on it’s own two feet.

14. You tried to impress and be clever or innovative but you come off naïve, less than expert, biased, flippant, arrogant, or crazy. Tone it down. Get straight.